‘Ice Chips’ Is Trending: The Crunch Everyone’s Obsessed With
Have you seen how ice chips and ice eating are suddenly going viral, especially the videos from Kwai, a Chinese social media platform where users are converting something as simple as frozen water into its own snack, emphasising the crunch and savouring as if one’s life depends on it? Ever since, the trend has also taken over Instagram, X and Facebook with creative versions as well.