A KitKat Heist Drives Viral Marketing Push Across Global Brands
In total, 413,793 crispy wafer-filled KitKat bars, nearly 12 tons, went missing. After departing from an Italian industrial plant for Poland, the truck carrying them vanished. While Nestle shared an official statement regarding the theft, the casualty of the post caused it to become viral and led brands all over the world to adapt it to their own creative ways.