Inspired by the success of the Van Gogh 360 exhibition in India, a Reddit user prompted an AI app to reimagine India’s favourite foods and products with a Van Gogh-inspired packaging. From Maggi to Parle G, the products’ repackaging will floor you. Read on to know more.
The idea that food and art inspire each other and have done so for centuries is undeniable. From works of art inspiring food plating styles to food itself being seen as an art form with a global appeal, these two creative fields have forever been entwined. With artificial intelligence applications now becoming the mainstay, food and art have become even more enmeshed thanks to the unlimited creativity which AI and humans handling it can show—and a Reddit user recently proved this really well.
Artist Vincent Van Gogh, one of the most popular Post-Impressionist painters in the history of the world, is famed for creations like The Starry Night (1889), Vase With Fifteen Sunflowers (1888) and his own Self-Portrait (1889). In 2023, Van Gogh 360, an exhibition that portrays the painter’s masterpieces on vast exhibition rooms’ floor and walls, came to Indian metropolitan cities like Mumbai and Bengaluru. An instant hit with the Indian audiences, the exhibition inspired a Reddit user to do something so creative that it will take your breath away.
Video Credit: YouTube/Sanjeev Kapoor Khazana
A Reddit user by the name of Actual-Journalist809 used the AI app Midjourney and a bit of photoshop to blend India’s favourite food and beverage brands with Van Gogh’s most famous paintings. “If Van-gogh redesigned these product packaging,” the anonymous Reddit user wrote in their post while attaching a series of India’s favourites. While the user kept the Indian brand logos and even the mascots intact, like Parle G baby and Amul Girl, the packaging itself represented AI versions of Van Gogh paintings.
The series of Van Gogh-inspired Indian food packaging started with Amul Butter, Cadbury Dairy Milk Silk, Maggi Noodles, Bingo chips and Colgate toothpaste on the backdrop of The Starry Night. Meanwhile, Parle G biscuits and Old Monk (one of India’s favourite rum brands) had packaging inspired by Van Gogh’s Sunflowers and Self-Portrait, respectively. The response to this Reddit user’s work generated by AI has created quite the buzz on the net, which other users sharing their appreciation.
“Each one is so appealing I know someone who may just save the wrappers and stick em up in a wall,” wrote one user. Another said that the creations “Looks surprisingly good”. Another user, however, pointed out that while the rendering of the brands look great, the AI should know that The Starry Night isn’t the only painting done by Van Gogh. However, the selection of this particular painting makes sense because not only is it the most famous of Van Gogh’s works but also because it has been inspiring food trends and innovative plating for decades now.