There’s A New "Cringy" Drinkable Mayonnaise In Japan
Image Credit: Nomu Mayo/ Twitter

The internet is full of strange food fads that get a lot of attention and cause arguments among netizens. Strange foods seem to be coming out almost every week - from rainbow-coloured bagels, and flying dosas to lattes with charcoal added to them. This is because people are always trying to get popular by creating unusual combinations that are designed to shock a viewer. The eye-catching images and sense of surprise in these strange mixtures make them popular right away. They are shared a lot on social media sites, where people are interested because they are funny or interesting.

Some of these things do deliver a surprising twist or a truly enjoyable experience, but a lot of them are just gimmicks. The main reason people like them is because they look good on social media. For example, sweets with edible glitter or neon colours may look interesting, but they don't always taste very good.

Have You Heard Of The Drinkable Mayo?

This time a new drinkable mayonnaise has become the talk of the town. This innovative idea came from Lawson, a major convenience shop chain in Japan. Called Nomu Mayo, this is a mayonnaise-style drink that has people posting strong reactions across various social media platforms on the Internet. The drink is priced at  $1.32 which is about Rs 111.77.

It comes packaged in a sleek, modern cup with a fun squeeze-bottle shape. In Japanese food, mayonnaise has always been a famous ingredient. It can be found in sushi, rice balls, and even pizza. But turning it into a drink is a big step into the unknown, and it makes people wonder if it will appeal to local tastes especially since the drink seems to be aimed at Japan's die-hard mayo fans.

What The Internet Says So Far

So far, while some reviews say that even though the drink has dairy-based ingredients, mayonnaise-flavoured spice, and whole eggs that have been processed, it doesn't quite capture the creamy, rich taste of real Japanese mayo. The makers of this drink however don’t claim that their drink is made of real mayonnaise and maintain that it’s a "mayonnaise-style drink.”

People have a lot of different feelings about Nomu Mayo on social media. These feelings run from doubt to pure humour. While some comments called the drink terrible, others also said that the Japanese obsession with mayo needs to come to a stop. Japan's crazy love for mayo has to end now. Some reviews compared the drink to yoghurt or a savoury version of the European eggnog. Not every review is negative, though. Some Internet users praised the drink's creativity, while others tried to guess what it tasted like.  

Chefs in Japanese have been popular for their love of traditional techniques as well as their contemporary experiments. This trend off crazy food experiments on the Internet, shows a bigger change in culture: food isn't just about taste or nutrition anymore; it's a show. People with short attention spans are drawn to viral foods that aim for likes, shares, and headlines instead of lasting popularity or return customers. Even though they are fun and interesting at the time they were made, most of these works don't last. They become obscure once the novelty wears off, leaving behind only interest and sometimes disappointment.