Bharat Atta’s Success Creates Demand For Tea, Pulses & Oils
Image Credit: IndiaMART

Following the launch of Bharat Atta – the government’s scheme to provide the masses with wheat flour at a subsidised cost of ₹27.5 per kilo, ahead of Diwali, consumers have also requested for the retail of other commodities like tea, vegetable oils and pulses. The atta – available through mobile vans and retail outlets of the National Agricultural Cooperative Marketing Federation of India (NAFED) and the National Cooperative Consumers’ Federation of India Ltd. (NCCF), was one among the two products that were launched ahead of the national elections set to take place in 2024.

Image Credits: GreenDNA

Bharat Atta was released along with Bharat Dal (chana dal) and onions, that were respectively provided to citizens at the cost of ₹60 per kilo and ₹25 per kilo. After receiving feedback from consumers who praised the atta for its quality and taste, the scheme has been in demand to be expanded to a wider range of products which will enable buyers to afford commodities at a reasonable price, keeping in-check with the inflated costs of regular edible commodities.

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The distribution of wheat flour, dal and onions took place with the help of 800 mobile vans and 2000-odd outlets of the NAFED, NCCF and Kendriya Bhandar – following the flagging off of 100 vans by Union Food and Consumer Affairs Minister, Piyush Goyal, in New Delhi. Preceding the launch, a pilot sale of 18,000 tonnes of atta was distributed through the same cooperatives under the Price Stablilisation Fund scheme. Although there is no confirmation on whether these demands will be catered to any time soon, citizens are hopeful that the increasing demand shall be taken into account and addressed promptly. In a slew of what seem to be the government’s schemes to grab the attention of its citizens, the Centre’s free foodgrain scheme – known as the Pradhan Mantri Garib Kalyan Anna Yojana programme has also been extended by five years.