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Snoop Dogg, an American musician, is starting yet another business and expanding into a line of high-end coffee goods with beans obtained locally from Indonesia. It appears that he doesn't sleep. When you take into account all the rap icon is involved in, it sounds believable. He recently unveiled his own line of THC-infused onion snacks, trademarked "Snoop Doggs" hot dogs, and revealed his own name-brand breakfast cereal. A new coffee company has also just been co-launched by the indestructible Doggfather, despite the fact that he is now a few dates into a European tour.
In order to create INDOxyz, which is referred as a "lifestyle coffee brand," Snoop has teamed up with Indonesian coffee entrepreneur Michael Riady.
The report claims that Gayo, a region in Aceh on the island of Sumatra, Indonesia, is where INDOxyz gets its coffee beans from. The press announcement stated that the Gayo region is well known for producing high-quality Arabica, which are grown in the picturesque mountain basin surrounding Lake Tawar and the town of Takengon.
Snoop mentioned his long-standing relationship with coffee when discussing his new business. "Coffee was the fuel that kept us going over the several long nights spent in the studio creating success after hit. He continued, "All it took was one sip and Snoop was hooked. Today celebrates the beginning of a new firm I developed with my partner Michael, who introduced me to the best-tasting Indonesian coffee ".
The American rapper also claimed that his coffee brand would revolutionise the market. "Born in the Indonesian highlands of Sumatra. Single-Origin, 100% Organic Arabica, robust body, notes of dark chocolate, smooth with no added sugar, acidity, or bitterness. To keep you going all day and night, do something new and stimulating " INDOxyz posted on YouTube.
Snoop Dogg told Daily Coffee News, "I've always had love in Indonesia, and Michael always took care of us when we were over there." He took me to the nicest coffee shop in the world, and we worked things out from there. Riady claims he thinks the new coffee is "the greatest tasting" available, though he may be slightly partial. With Snoop as a partner, we have an advantage in the coffee industry, said Riady. "Building this firm with him has been a wonderful adventure, and I believe that together we can have an effect on the industry with a brand that appeals to the future generation."
