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IN THE EVER-DYNAMIC WORLD OF FOOD, fortunes rise, trends shift, and sometimes, your favourite food delivery app decides to rebrand itself into something vaguely existential. Whether it’s corporate manoeuvres, culinary innovations, or regulatory crackdowns, we’ve got the latest updates served up hot and fresh. Here’s your quick rundown of what’s happening in the food industry this week.
Zomato’s New Name Leaves Users Hungry for Answers
Zomato has left its users scratching their heads — and their order history — with a sudden name change to “Eternal.” The rebranding appeared across the app without explanation, leading to a social media frenzy. According to Hindustan Times, baffled customers took to X (formerly Twitter) to ask if their favourite food delivery app had taken a spiritual turn. Zomato (or should we say Eternal?) later clarified that it was “just a brand campaign.” But with no further details, we’re left wondering — does this mean our food will now arrive with a side of enlightenment? 🍕🤔
Zomato’s Winning Streak Has Swiggy Playing Catch-Up
While Swiggy is still stirring the pot, Zomato has already plated up a solid lead in the food delivery race. Business Standard reports that Zomato continues to outpace its rival, boasting stronger order volumes and an expanding market share. Analysts credit this to its aggressive pricing strategy, Prime membership perks, and tighter cost controls. Meanwhile, Swiggy is doubling down on its Instamart quick-commerce play — trying to match Zomato’s Blinkit-powered momentum. But will rapid grocery deliveries be enough to bridge the gap? For now, Zomato has Swiggy in a bit of a pickle. 🍽️📈
Has The Food Delivery Boom Lost Its Appetite?
India’s food delivery giants Zomato and Swiggy may have won the market, but keeping it fed is proving tricky. Moneycontrol reports that order growth has slowed, with users shifting towards dining out and home-cooked meals post-pandemic. Swiggy is feeling the heat more than Zomato, partly due to its costlier operations and heavy discounts. Both platforms are now banking on premium memberships, advertising, and quick commerce (Blinkit and Instamart) to keep revenues sizzling. But with food delivery growth on a diet, the real question is: can they still dish out profits? 🍛📉
From Coconut to Cabernet? Kerala Farmer Crafts India’s First Tender Coconut Wine
In Kerala, the humble tender coconut is getting a heady makeover — into India’s first-ever tender coconut wine. The Hindu reports that Sebastian P Augustine, a farmer from Kerala’s Kasaragod district, has successfully brewed a unique wine using tender coconut water. With a naturally sweet profile and lower acidity, this tropical tipple is attracting attention from both enthusiasts and researchers. While still awaiting commercial approval, its potential is promising — after all, if grapes can make wine, why not coconuts? Kerala’s famed toddy might just have a fancier cousin in the making. 🍷🥥
Kerala’s Kuttanad Embraces Japan’s Violet Rice – Is A Purple Revolution Next?
Rice cultivation in Kerala’s Kuttanad just got a colourful twist. Mathrubhumi reports that Japan’s violet rice — a highly nutritious and antioxidant-rich variety — has made its way to the region, thanks to experimental farming efforts. Unlike the region’s traditional grains, this deep purple-hued rice boasts anti-diabetic properties and high anthocyanin content, making it a potential superfood. While its success in Kerala’s unique farming conditions remains to be seen, it’s already adding a vibrant splash to local paddy fields. Could this be the start of a purple rice revolution? 🌾💜
Cracking Down on Dodgy Food Ads: Government Panel Takes Aim at Misleading Claims
The days of too-good-to-be-true food ads might be numbered. The Indian Express reports that the Indian government has formed a committee to tackle misleading advertisements in the processed food industry. With health-conscious consumers on the rise, brands often use vague buzzwords — ‘immunity-boosting,’ ‘natural,’ ‘fortified’ — without solid scientific backing. This new panel aims to tighten regulations, ensure transparency, and keep food labels from being more fiction than fact. Will this move finally hold brands accountable, or will they just get better at fine print disclaimers? 🏛️🥫
Michelin Stars Go Green: Sustainability Joins Fine Dining’s Main Course
The Michelin Guide isn’t just about gastronomic excellence — it’s dishing out stars with a side of sustainability. The Independent reports that the prestigious guide is ramping up efforts to spotlight eco-conscious restaurants, awarding its coveted Green Star to those prioritising ethical sourcing, waste reduction, and sustainable practices. While critics argue this could dilute the purity of Michelin’s culinary rankings, supporters say it’s high time that fine dining started caring about more than just truffle shavings and foie gras. Will the future of haute cuisine be as green as its pesto? 🌿🍽️⭐
…And That’s A Wrap!
From food delivery shake-ups to futuristic farming and regulatory crackdowns, the world of food is anything but boring. Stay hungry for more updates, and we’ll be back with another serving of food news soon. Until then, may your meals be hot, your rice be the right colour, and your food ads tell at least a fraction of the truth. 🍽️📰
