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Indri, homegrown, desi, and the most popular whisky in India, has emerged as the best single malt in the world. Surprised or shocked? Well, if you are bibulous, you cannot deny the popularity that this spirit has gained over the years. A product of Piccadily Agro Industries Ltd, it has been making headlines every year for securing top spot in one competition after another. It would not be overstating to say that it has paved the way for Indian spirits to outshine global brands.
Not only is it a proud moment for Indians, but also as a whisky enthusiast, it brings joy to see a home-grown brand making heads turn around. Imagine a multi-cuisine restaurant-bar abroad featuring Indian spirits. Well! It’s no longer a dream but a reality. Bartenders and mixologists across the globe are getting acquainted with the potential of Indian spirits and enjoying the nuanced flavours.
Indri Makes A Sale Of 2 Million Bottles
What makes Indri the best single malt in the world? Do you need data? Take a look at its sales register for 2024. The brand sold 2.04 million in 2024 alone, making it the largest-selling single malt in India and the fastest-selling Indian single malt globally. Indri sold 1,24,000 cases in India (domestic sales) and 46,000 cases in overseas markets (export sales), making it the first Indian malt brand squarely positioned to compete with global giants on the world stage.
The International Wine & Spirits Record (IWSR), the most trusted and authentic source of data for alcohol consumption worldwide, has anointed Indri as the 'Number 1 Malt Whisky in India', ahead of both global and domestic heavyweights by a wide margin.
Feeling proud of the recent feat, Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Ltd, said, “For us, it has always been about liquid quality and customer satisfaction. We have strived to make a single malt that is second to none, while staying true to our heritage and provenance, and keeping Indian ingredients at the core of all our products. We set out to prove to the world that India, too, can produce exceptional spirits and create brands that shine on the global stage."
If you go by past records, the three-wood matured Indri-Trini, cask strength Indri-Dru, the iconic Indri Diwali Collector’s Editions, and the ultra-premium Indri Founder’s Reserve 11YO have made their mark on the world by emerging best, including securing gold medals, in respective categories. Indri continues to be steadfast in its mission to become one of the top 5 selling single malt brands in the world in the coming years.
