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SOCIAL has launched Grenade, a ready-to-drink cocktail lineup that introduces a bold new way to drink at the bar; one that is as easy and approachable as ordering a beer, but with a classic SOCIAL twist.
Shaped like a grenade can and built for speed, Grenade is designed to bring cocktail culture into a more effortless, affordable space. At a time when guests are looking for high-energy experiences without the wait, the format offers a disruptive middle ground delivering familiar spirit mixes in a price range and convenience that has largely been missing from the category.
Image Credit: SOCIAL
Designed for the way people socialise today, Grenade reflects a clear shift in nightlife behaviour, especially among Gen Z audiences who prefer experiences that feel fluid, spontaneous, and constantly in motion. With guests moving between tables, conversations, and moments throughout the night, drinks are no longer limited to long waits at the bar or seated service. Grenade fits seamlessly into this fast-paced rhythm, offering an instant grab-and-go alternative.
Shishir Rane, Brand Head at SOCIAL, said, “With Grenade, we wanted to rethink how cocktails show up at SOCIAL. Today’s consumer, especially Gen Z, doesn’t always want to wait at the bar or commit to a full-priced cocktail experience. They want something quick, familiar, and easy to move with, much like beer has always been. Grenade bridges that gap. It delivers classic spirit combinations in a format that’s faster, more accessible, and priced for spontaneity. For us, this isn’t just a new drink launch, it’s a new way of drinking at SOCIAL.”
Image Credit: SOCIAL
The lineup includes classic combinations such as Whiskey and Soda, Gin and Tonic, Vodka and Cranberry, Rum and Cola, and Whiskey and Thumbs Up, served sealed, chilled, and ready to enjoy. By bringing together familiarity, ease, and stronger value, Grenade allows guests to keep the night going without interruption, while making cocktails feel as accessible as the first round of beers.
Now available across SOCIAL outlets, Grenade adds a playful new way to enjoy timeless mixes, reimagined for the way nights at SOCIAL actually unfold. Available in singles and as bundles of 6 and 12 served in the AMO Box, complete with unexpected touches designed to elevate the experience, Grenade turns into a shared ritual that pulls the table in and keeps the energy going. Grenade is priced starting at INR 295.
