Popular Smoothie Chain Jamba Opens First Store In Mumbai

Are you obsessed with the global smoothie trends and wish for more dedicated smoothie brands? Then you should know that one of the world's most popular juice and smoothie chain has landed in India! 

Jamba Juice, which is currently known as Jamba, opened up shop in California in 1990.  It has more than 850 outlets across 36 states in the U.S. and a presence in countries such as Australia, Singapore, and South Korea and its first Indian store opening in Bandra West later this year. 

In the States, it was one of the first brands to popularize smoothies as a wholesome and nutritious alternative to traditional fast food. At a time when health consciousness was beginning to rise, Jamba Juice captured the market by offering drinks made with real fruit, fresh vegetables, and natural ingredients, catering to consumers looking for a quick yet nutritious option.

The brand's emphasis on customization allowed customers to create smoothies tailored to their preferences, adding boosters like protein powder, vitamins, and superfoods. This flexibility attracted a wide range of people, from fitness enthusiasts to busy professionals seeking healthier alternatives. Jamba Juice’s vibrant, tropical-themed stores also offered an inviting atmosphere that stood out from the usual fast-food setup, making it a popular spot for casual meetups.

Moreover, Jamba diversified its menu over time by adding bowls, juices, and other healthy snacks, which helped retain customer interest. It maintained a consistent focus on quality, freshness, and taste, establishing a reputation for delicious, nutrient-rich products. 

"As we expand into the Indian market, we're thrilled to bring our unique offering of made-to-order smoothies, juices, and snacks to a region with such a vibrant food culture," said Steven Yang, Senior Vice President, APAC at GoTo Foods International. "The demand for innovative and customisable flavour options is growing rapidly here. This is more than just a business opportunity; it's a chance to become a part of the daily routines and lifestyles of this community," he added.