Share
‘Utterly Butterly Delicious’ is the catchphrase that every Indian kid across generations knows, not only because it was a part of Amul’s marketing campaign but has also gathered immense attention for its creativity over the decades. The brand is no ordinary dairy brand in India, and it is among the most trusted ones as well. If you visit any local dairy or supermarket, you will have access to Amul’s milk packets, butter, curd, buttermilk, paneer, ice cream, and other dairy products.
According to reports, Gujarat Cooperative Milk Marketing Federation (GCMMF), which is the parent company of Amul, had a turnover of Rs 55,055 crores in the financial year 2022-23, which was 18.5% more than the revenue in FY 2021-22. It is now set to become the world’s best dairy company as Prime Minister Narendra Modi gave the target to move its position from eighth to one in the global market.
What Did PM Modi Say About The Success Of Amul?
Image Credit: Amazon.in
Speaking at the golden jubilee celebration of the Gujarat Cooperative Milk Marketing Federation (GCMMF) at the Narendra Modi Stadium, the PM noted that while the dairy sector globally is increasing at the annual rate of 2%, India is witnessing 6% annual growth.
Referring to the company, the prime minister of India said, “Today Amul (GCMMF) is the eighth largest dairy company in the world, your target is to make it number one, and the government will give all its support. This is Modi's guarantee."
PM Modi was addressing thousands of members of the cooperative dairy union who came to participate in the celebration from all over the state. He also praised the brand by saying that many home-grown ventures came into existence after the independence of India in 1947, but no one has done what Amul has managed to do.
The PM also noted that women had a huge role to play in the success that Amul has seen in more than five decades. They were a crucial part of India’s dairy cooperative movement which was started in 1946 in Anan town of Kaira district of Gujarat. The movement put a fight against private traders exploiting Indian farmers.
He added, “India’s dairy sector has seen women-led development… women are the backbone of the dairy sector.” It will be interesting to see how Amul will touch new heights of success in the years to come.
