Unveiled on #WorldBiscuitDay, these creatives were developed with the assistance of Midjourney and Adobe Firefly, and then refined with further creative and design input from Schbang.
Today's creative advertising relies heavily on Artificial Intelligence (AI), making it an essential component of the industry. The creative processes of agencies are becoming increasingly influenced by technology, as evidenced by the proliferation of tools such as ChatGPT and many more.
In order to provide better visuals for their client Britannia, Schbang has recently implemented AI. It's given the biscuits the appearance of the London Eye, which is hilarious. Another one with a visual treat consisting of rivers flowing with jam and factories that appear to be games for children. This entire world of biscuits came into existence as a result of a combination of interactive prompts and image modification.
The cofounder and current CEO of Schbang, Akshay Gurnani, wrote a post on LinkedIn in which he stated that "Midjourney and Adobe Firefly are great for generating images as a replacement for stock imagery, which sets the base for the final output you wish to create." In advertising, because we need to bring in a significant number of the branding aspects, these images that have been generated by AI will not be the final result but are a good beginning point. There is little doubt that we are witnessing a paradigm shift in technology and its uses as we enter the era of artificial intelligence. The development of AI, including machine learning, deep learning, and neural networks, has sparked a wave of creativity and opened up new avenues of inquiry and economic opportunity in many different sectors.
These AI-generated biscuit images have taken the food industry by storm, showcasing the incredible potential of artificial intelligence technology. It has produced stunningly lifelike images of biscuits that are sure to make your mouth water. AI's incredible capabilities in the field of computer vision are showcased in these images unlike real photographs, leaving us amazed. The new biscuit designs have been unveiled by talented designers, offering a wide range of options in terms of shapes, colours, and patterns. The possibilities are endless and sure to impress biscuit lovers everywhere.
Britannia Industries Limited is a prominent food manufacturing firm based in India. One of India's oldest firms, it was founded in 1892 and has its headquarters in Kolkata; its signature biscuits are a national craze. Biscuits, breads, and dairy goods under the Britannia brand are distributed all over India and the rest of the world.