A Rummy Ode To The Herculean Khoday

This must be one of the few odes sung in reverent salutations to one of Karnataka's true sweet poisons - the rum of rums as the manufacturers themselves emphasized.

And here is another

In the realm of spirits, where legends ignite,

There's a rum that shines with Herculean might,

A potion of power, born from ages past,

Hercules XXX Rum, destined to outlast.

From the house of Khoday's, a true gem,

This liquid elixir, fit for gods and men,

In amber depths, secrets of strength concealed,

A symphony of flavors, an adventure revealed.

With each sip, the heavens dance on my tongue,

A potent fusion, where fire and sweetness are sung,

Like Hercules himself, a hero of old,

This rum unleashes a power untold.

In every drop, the essence of molten gold,

Unleashing courage and stories yet untold,

Bursting with spices, a divine fusion of taste,

Hercules XXX Rum, never to be misplaced.

Oh, Khoday's Hercules, a toast to your might,

Your spirit emboldens, ignites my delight,

Raise the goblets high, let the revelry commence,

In celebration of this rum, a gift from providence.

So let's raise our glasses, in a heartfelt cheer,

To Hercules XXX, a rum to revere,

May its legacy endure, forever untamed,

Hercules XXX Rum, a triumph unashamed. Ah, the splendors of Hercules XXX Rum! One cannot help but be swept away by the enchantment of this Karnataka-born elixir, crafted by the esteemed Khoday Group. With a lineage that spans several decades, this dark rum has charmed the hearts and taste buds of connoisseurs far and wide. In fact, it has become a cherished favorite, particularly among the distinguished ranks of the Indian Armed Forces.

With a name like Hercules XXX, one can't help but conjure images of legendary heroes and epic adventures. This rum, dear reader, lives up to its formidable title, for it possesses a depth of flavor that is truly remarkable. The blend of dark and white rums within the Hercules XXX brand creates a symphony of taste that dances upon the palate, leaving behind a trail of pure bliss.

Step into the world of Hercules XXX and let its rich aroma envelop you. It is a fragrance that beckons with sweet promises, enticing the senses with its captivating allure. As the glass touches your lips, prepare to be transported to a realm where flavors collide in a harmonious crescendo.

The Hercules XXX Rum range boasts a variety of delightful offerings. Allow me to introduce you to a few of its esteemed members. First, we have the Hercules Deluxe Rum, a nectar that delights with its full-bodied character and unrivaled smoothness. Then, there is the Hercules 3 'X' Rum, a true embodiment of strength, embodying the very essence of its heroic namesake. And let us not forget the Hercules Rum, a classic creation that showcases the brand's commitment to excellence.

But what about the price, you may wonder? Fear not, dear reader, for Hercules XXX Rum remains accessible to all who seek its delightful embrace. A 750ml bottle of this liquid treasure can be yours for a mere Rs.700 for 750ml, a modest sum considering the grandeur it bestows.

Of course, we mustn't overlook the important matter of alcohol content. Hercules XXX Rum boasts a robust 42.8%, a spirited concoction that knows how to leave a lasting impression.

So, whether you find yourself in the company of friends, basking in the warmth of a crackling fire, or seeking a moment of solitude to reflect upon life's wonders, Hercules XXX Rum which incidentally is fortified with the cacti like aloe vera (distasteful,in this context, maybe) is the companion you seek. With every sip, you'll be transported to realms of mythical proportions, where heroes are born and legends are etched in the annals of time.

Raise your glass, dear reader, and join me in celebrating this extraordinary libation. Let us toast to Hercules XXX Rum, a liquid masterpiece that adds a touch of magic to our lives and leaves an indelible mark on our spirits. Here's to the triumph of taste, the prowess of flavor, and the enduring legacy of Hercules XXX Rum!

In these trying times, when the world is beset by the woes of the dreaded coronavirus, there are those who come forward with unique remedies and recommendations. Enter Ravichandra Gatti, a man of conviction and experience, who suggests a curious concoction to keep the virus at bay. His advice? Khodays rum, blended with pepper powder, and accompanied by two half-boiled eggs, also adorned with this fiery seasoning. It may sound peculiar, but Ravichandra Gatti stands firm in his belief that this combination holds the key to warding off the troublesome virus.

Now, I must confess that I am not one for imbibing spirits or indulging in fishy fare. However, I must admire Ravichandra Gatti's unwavering confidence in his remedy, based on his personal experiences. It seems that he has found solace and protection in the mighty Khodays rum, and he is keen to share his discovery with all who will listen.

In a video message, Ravichandra Gatti can be seen offering his advice with an air of assurance. "Do not fear the coronavirus," he declares boldly, as if challenging the very existence of this formidable foe. He implores the people to partake in the libations of Khodays rum, urging them to cast aside their worries and embrace the remedy he holds dear.The councillor from Ullal CMC in Mangaluru said Khoday's rum with a couple of peppered fried eggs should drive the virus away.The author cautions that this cure is definitely not for Covid but can definitely leave a pleasant peppery after taste 

But let us delve into the history of the Khoday Group, for it adds an intriguing backdrop to Ravichandra Gatti's endorsement. Founded in 1906 by the enterprising Khoday Eshwarsa, the group initially focused on the manufacturing of silk. However, under the guidance of Eshwarsa's sons, Khoday Venkusa, Khoday Lakshmansa, and Khoday Krishnasa, the business expanded its horizons. Distilleries and stationery divisions emerged, paving the way for new ventures and successes.

One cannot ignore the family's patronage of the arts and their passion for sports. Srihari Khoday, a prominent figure within the family, was a devoted admirer of the poet K.S. Narasimhaswamy. In addition, he produced notable films such as "Santha Shishunala Sharifa," "Mysuru Mallige," "Nagamandala," and "Allama Prabhu," directed by the esteemed T.S. Nagabharana. It is worth noting that each of these films claimed a prestigious national award, a testament to the family's dedication to excellence in all endeavors.

Allow me to share a charming anecdote from the 1990s, a glimpse into the world of Srihari Khoday. A businessman found himself summoned for a breakfast meeting at the company's distinguished British colonial bungalow. As he arrived, Khoday had yet to grace the scene, and the anticipation in the air was palpable. When Khoday's car eventually pulled up to the guest house, an enchanting spectacle unfolded. Men dressed in traditional attire prostrated themselves before him, evoking a sense of a bygone era—a true embodiment of a feudal past. The businessman couldn't help but be captivated by Khoday's steely gaze and the entourage of courtiers that surrounded him.

It is said that the Khoday family's roots reach back to the Somavanshiya Kshatriyas, known as "savjis," tracing their lineage to the illustrious king Sahastrarjun, or Kartaviryarjun, who once ruled over Mahismati (known today as Maheshwar in Madhya Pradesh). According to Kabadi Ramachandra, a son-in-law of Srihari Khoday's brother Padmanabhasa Khoday, the family's history in Bengaluru began over a millennium ago when the first member of the clan arrived in a city whose population numbered a mere 700 souls. Since then, the Khodays have been involved in a multitude of trades, deeply rooted in the traditions of their community.

It was said that Srihari Khoday, who passed away in 2017 at the age of 77, used pen a poem as an act that draws the admiration of individuals like the esteemed chartered accountant, Prabhakar Rao who attends to Khoday daily, marvels at the accomplishments of this remarkable man, unable to contain his awe. He is all in high praise for Khoday.

Indeed, the Khoday Group is renowned for its involvement in various sectors, with their legacy firmly established as liquor makers par excellence. The Khodays XXX rum, affectionately known as Triple X, has become a symbol of Bengaluru's illustrious reputation as a city of spirits. Whiskies, brandies, rums, and beer also grace their impressive portfolio. Yet, it is important to note that the family's foray into the world of liquor commenced only in the 1960s, diversifying their ventures over the course of 110 years since the company's inception.

As time has passed, the Khoday Group has expanded its reach, venturing into diverse realms. From silk manufacture to distilleries, from call centers to power generation, their empire has grown and evolved, adapting to the ever-changing tides of the business world.

So, my dear readers, as we navigate the troubled waters of the pandemic, we encounter individuals like Ravichandra Gatti, who offer unconventional remedies born from their own experiences. While I cannot vouch for the efficacy of his particular prescription, I find solace in the rich tapestry of the Khoday Group's history. Their heritage, their commitment to excellence, and their diverse endeavors provide a captivating backdrop to Ravichandra Gatti's impassioned recommendation.

Let us raise a figurative glass to the Khoday Group, to their enduring spirit, and to the unwavering conviction of individuals like Ravichandra Gatti. May we all find our own remedies, our own sources of comfort, as we face the challenges that lie before us. And as we navigate these uncertain times, let us remember the tales of the Khoday Group, a family that embodies the spirit of resilience and the pursuit of excellence