As the contention between the islands of the Maldives and Lakshadweep continues to escalate, one restaurant Noida and Ghaziabad, Uttar Pradesh has found a way to get in on the action. Anyone who shows proof of cancelling their Maldives holiday or booking a holiday in Lakshadweep is entitled to a free plate of Chole Bhature
This unique offer has arisen from the #BoycottMaldives movement in India, as travellers are choosing to cancel their planned trips to the Maldives in reaction to comments made by Maldivian ministers directed at Prime Minister Narendra Modi. The owner of the chain has stated that he hopes this initiative will boost tourism in Lakshadweep and bolster solidarity in Indian tourism.
The last few weeks have seen a marked rise in travellers to Lakshadweep with many places being booked solid until March. The islands have always been popular for their pristine beaches and clear waters and now for many the idea of claiming a free meal in the process only sweetens the deal.
Free chole bhature is not the only thing you can claim these days with a holiday in Lakshadweep as many other businesses have also hopped aboard this trend. A digital marketing agency offered to set up websites for Lakshadweep hotels at just Rs. 1 and some real estate companies are offering trips to the islands as a freebie if you purchase land from them
This is among a slew of campaigns centred around the Maldives-Lakshadweep divide and has prompted many citizens to show their national pride in creative ways. It seems that Lakshadweep has emerged as the new hub for both businesses and travellers, embracing the momentum generated by recent events.