How Home Bakers Across India Are Using OTGs To Build Businesses

Home baking has seen a silent but transformative revolution in India, and at the centre of this revolution is the unsung hero OTG (Oven Toaster Grill). Small, affordable, and multi-functional appliances from brands like Usha have emerged as the most sought-after equipment for home chefs looking to dabble, learn, and eventually build a business out of their passion. In contrast to cumbersome traditional ovens, OTGs fit perfectly in small kitchens, which makes them a sound investment choice. From sourdough bread and cookies to cheesecakes and celebratory hampers, OTGs have allowed home bakers to provide for their communities and grow through social media channels. Here's how Usha OTG is fuelling dreams and turning kitchens into successful cloud-bakeries.

Compact Yet Powerful

In India, where the kitchen is the heart of the house, OTGs strike a balance between usage and size. Their compact structure is why they fit even in small spaces or shared accommodations, especially when you are a bachelor or student. They don’t compromise on the efficiency of baking cakes, roasting vegetables, grilling kebabs, and toasting bread. For new home bakers, such a wide range of functionality guarantees that they can play around with ingredients without burning a hole in their pockets. Most attest that their OTG is the "starter oven" which gave them the confidence to go ahead and bake for paying clients.

If you don’t have Usha’s OTG, Shop Now  

Experimentation and Customisation Made Simple

In contrast to the big commercial operations, which tend to deal with bulk production, OTGs allow home bakers the luxury of experimenting with recipes and providing customised offerings. From eggless sponge cakes for vegans and vegetarians to millet cookies for nutrition-focused clientele, this Usha appliance enables experiments, allowing you to expand the business exponentially. This flexibility is what home bakers need to make a mark in this saturated market. OTGs help to reduce waste while allowing bakers to upskill themselves. You don't have to prepare a kilogram worth of batter to prepare a cake; you can just experiment with the ingredients that can fit into a cup or a mould.

Also Read: A South Indian Mumbaikar's Diary

Achievable Baking Dreams

One of the largest reasons for OTGs being a hit with home bakers is cost. Commercial ovens are expensive and huge, which not everyone has the money or space for. But a Usha OTG is inexpensive when compared, yet provides a temperature range, even heating, and consistent performance. Can you ask for more? For bakers starting out, you need something budget-friendly that helps you kickstart the business so you can make bigger investments. You can still achieve your dreams without going bankrupt and see your side hustle turning into a whole company.

Social Media and OTG-Fueled Startups

Instagram, Facebook, and WhatsApp groups are abuzz with home bakers who established their enterprises with an OTG. What you have to work on is the presentation. People buy what they see, and if you can make baked goods look pretty, you can easily earn a few thousand extra bucks by following your passion on weekends and special occasions. Soon, your phone won't stop buzzing as orders will keep pouring in. But first, you need to start, and Usha OTG gives you that nudge and confidence.

From Hobby To Income Stream

For many home bakers, OTGs are helping people turn a hobby into a source of income. It is no longer about 'trying out' during the pandemic, but scaling on what you have learnt so far. And although others end up buying larger ovens, they never forget the contribution their OTG made in delivering their first order to the table.

Check out Usha’s range of kitchen appliances here.