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Fans of K-pop, here is a great news for you! Imagine how it would be if you got to taste the music of your beloved K-pop artist in the form of a fizzy beverage. That is exactly what Coca-Cola is bringing with its newest flavour. The brand has collaborated with popular K-pop artists for its brand-new Coca‑Cola Creation variant to celebrate the “unstoppable energy of K-pop fans.”
Fresh off the success of Coca-Cola Spiced Soda, which infused raspberry hints with spicy undertones, the brand unveils its latest creation, K-Wave Zero Sugar. With this, K-pop fans will be able to literally ‘taste’ the fizz of Korean music more than just listening to it. Giving a tribute to the fans of K-pop, Coca-Cola announced on their website that “we’ve infused the Korean culture, music and experience into one place.”
Image Credit: Coca-Cola
In collaboration with famous K-pop artists like J.Y. Park, Stray Kids, ITZY, and NMIXX, this starstruck edition will be a once-in-a-lifetime experience for the lovers of K-Pop. It will be more exciting for those who like fruity nodes in their soda. Bringing together the electrifying energy of K-pop and the zesty effervescence of Coke, Coca-Cola's K-Wave Zero Sugar promises a lingering fusion of fruity and fizzy sparkles. But what will K-Wave Zero Sugar exactly taste like? Well, according to their website, the taste will have hints of banana-like flavour intertwined with the classic taste of Coke Zero Sugar.
Image Credit: Coca-Cola
This especially crafted Coke will hit the markets globally starting 20 February 2024 and last for a short time. This drink will be available in 36 countries around the world, including South Korea, the U.S., Japan, France, Spain, and Singapore to name a few. The packaging is just as exciting to look at, with a subtle gradient of pink and teal, capturing the essence of K-pop at its finest. In addition to this, the brand has also launched a frozen variant of this “Fruity Fantasy” drink.
So far, Coca-Cola creations have introduced 10 unique limited-edition flavours which include dream-inspired, space-flavored, taste-like tears. Also, other variations were created with the help of AI which signifies how much the brand acknowledges the evolving tastes and preferences of its consumers.
The collaboration between the brand and K-pop artists doesn’t end with the drink. While teaming up with Stray Kids, ITZY, NMIXX, and J.Y. Park, Coca-Cola is onset to create an immersive AI experience on its Creations website. Through the immersive experience, Coca-Cola Creations will create their unique Coca‑Cola® Y3000 drink which will be inspired by the prospects of how the generation reimagines the year 3000 flavours of Coca-Cola. On top of this, their immersive experience will also combine fashion and music.
Image Credit: Coca-Cola
If you are a die-hard K-Pop fan and want to take your excitement to the next level, do not miss out on the chance to savour this limited-edition drink. Because like all good things, K-Wave Zero Sugar won't be around forever.
