While 2022 has already treated us with some bizarre and shocking food trends, there is one arena of trends that have joined us recently- the trend of extremes. Be it the jumbo bhatura or the silver-plated paan to the 24k gold ice cream, some food experiments by Indian restaurants/vendors are surely leaving us gobsmacked for the good this year. However, there is another trend that is joining this line of trends now- mithai being sold for Rs 50,000 per kg. In a country like India where people are nuts when it comes to mithai, this 50,000 mithai has surely created a sensation.


So, realizing the incorrigible Indian sweet tooth, this brand has come up with a mithai that will lead you to break the bank. This gold-plated mithai is served in a fancy box and was brought to the limelight by an Instagram food blogger @foodieincarnate. The food blogger shows a box with four pieces of the mithai that cost him INR 2000. The mithais are served in the most royal way possible- in a wooden box with a velvet interior and as per the blogger, they taste “pretty normal”. The video has gathered 727k views, 82k likes and hundreds of comments.

Like any other food trend, this trend also received mixed comments from netizens. However, many of them applauded the food blogger for his honest review of the mithai. After listening to his review, many netizens commented that the price is unnecessary and they can spend the amount in more useful ways. While an Instagram user commented “Normal test h to kya matlab itne paise de k”, another commented, “Bhai etne mai. 50 kg Desi ghee ke laddoo le aaouga” and “Ek saal ke liye mitahi khaa sakte hain is rate main”.

This mithai is sold by one of India’s most famous sweet shops- Chhappan Bhog. Would you like to taste this mithai at least once in your life or will you let it go? Do let us know.