Raising The Bar: 2023 Beverage Trends From India And The World
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As we enter the new year, it's exciting to see what the beverage industry has in store for us. For years, companies in this sector have been tirelessly working to give customers what they desire, but 2023 brings with it new technologies and fresh perspectives that are revolutionizing the way they do so. Despite the ongoing economic challenges and rising prices, food and drink companies are looking for new and creative ways to capture the hearts and wallets of consumers. In this article, we will delve into the latest trends and technologies that are driving this renewed focus on the consumer and explore how they are shaping the future of the food and beverage industry.

One of the biggest trends we can expect to see this year is the continued rise of alternative beverages. With more and more consumers looking to reduce their sugar and caffeine intake, we're likely to see a growing demand for healthier drink options like kombucha and tea. Industry experts also expect to see pyramid teas doing especially well this year, with a large number of millennials taking to the format for the sake of convenience. The pyramid shape allows for more room for the tea leaves to expand and unfurl, resulting in a more flavorful and aromatic cup of tea. Manufacturers have also begun to offer teas with herbal inclusions such as turmeric and ashwagandha, making it more convenient than ever for people to stay healthy.

Sustainability will continue to be a major trend in the beverage industry this year. Consumers are becoming increasingly concerned about the impact that their purchasing decisions have on the environment, and they're looking for brands that are committed to reducing their carbon footprint. This is leading to a growing interest in plant-based beverages and packaging, as well as a renewed focus on recycling and composting.

The zero-waste movement has also yielded a few delicious alternative beverages. This year’s favorite is predicted to be cascara tea, or "coffee cherry tea." Cascara tea is a beverage made from the dried skins of coffee cherries. These cherries are the fruit that surrounds the coffee beans and is typically discarded during the coffee production process. However, in recent years, entrepreneurs and farmers have started to harvest and dry the cherries to make cascara tea. 

Cascara tea has a unique flavor profile that is often described as fruity and floral, with notes of cherry, cranberry, and hibiscus. It is a naturally low-caffeine alternative to coffee that is also rich in antioxidants, making it a good choice for those looking for a healthy and refreshing beverage. Specialty coffee establishments are increasingly using dried cascara as the foundation for their own concoctions, as well as selling it as loose tea on the retail market. In addition to being a wonderful alternative to regular tea and coffee, cascara tea is a great method to eliminate waste from the coffee industry while

The market for craft beverages will continue to expand in 2023, and we're likely to see an increasing number of small-batch breweries, distilleries, and meaderies popping up around the world. Traditional craft beverages like handcrafted beers, small-batch wines, and artisanal spirits are projected to witness an increase in popularity in India. The craft gin scene in India has been on the rise in recent years, as more and more distillers are experimenting with unique and locally-sourced ingredients to create unique and flavorful gins. The industry is still relatively new, but it's growing rapidly as more and more people become interested in artisanal and small-batch spirits. Distillers in India are using traditional Indian botanicals such as neem, curry leaves, and lemongrass to create gins with a distinct Indian flavor profile. These gins are becoming increasingly popular among both locals and tourists as they offer a unique and authentic taste of the country in an accessible medium.

Another trend we can expect to see this year is the growing popularity of functional beverages. With more and more people looking to optimize their health and wellness, we're likely to see a growing demand for drinks that are specifically formulated to provide certain health benefits. This might include things like natural energy drinks, plant-based protein shakes, and even CBD-infused beverages.

Finally, we can expect to see a growing interest in non-alcoholic beverages in 2023. With more and more people looking to reduce their alcohol consumption, we're likely to see a growing demand for alternatives like RTD mocktails, soda, and zero-proof alcohols.

As we look ahead to 2023, it's clear that the beverage industry will continue to evolve and surprise us. From the rising popularity of non-alcoholic cocktails in India to the growing demand for functional and healthy drinks around the world, there's no telling what new trends will emerge. But one thing is for certain: the world of beverages is always in a state of flux, and we can't wait to see what's next. Cheers to the future!