Naturals Launches Tilgul Ice Cream Ahead Of Makar Sankranti

The festive season is upon us and how. In a few days from now, the country would be immersed in the celebrations of harvest festivals like Lohri, Makar Sankranti, Pongal, Bihu, etc. It is going to be a vivid and bustling affair, we know for sure, but what we are most looking forward to is the round of traditional delicacies. During Makar Sankranti, the sun moves towards the Northern Equinox, and with this transition, cold winter gradually makes way for a pleasant spring. On this day, people dress up in new clothes, fly kites and eat different kinds of food, chief among which are preparations with sesame and jaggery. Both sesame and jaggery are known to keep you warm and energetic, and thus are ideal for this season. In Maharashtra, people also greet each other by saying 'tilgul ghya, aani god god bola', while exchanging traditional sweets. Which simply means, east sesame and jaggery and speak good words. A typical Makar Sankranti feast would most certainly comprise of tilgul laddoo, but have you ever thought of including tilgul ice cream in the spread as well? Sounds interesting, right? Naturals, a popular, artisanal ice cream brand has launched a special tilgul ice cream for the festive season. The patrons can grab hold of the special ice cream at the stores or aggregator platforms like Swiggy, Zomato and Thrive.  

The ice cream was launched on Friday, and would be available for a limited time only. So, you can certainly ditch your regular vanilla, chocolate and black currant ice creams for something new that is also rooted in our culture. The flavour of the ice cream is derived from milk, sugar, peanut, cashew, sesame seeds, jaggery and cardamom powder. The sesame seeds add a nice crunch to the ice cream, whereas the dense, rich sweetness of jaggery works as a nice touch as well.  

We got in touch with Naturals' team and they told us how they make the ice cream. "First sugar rabri is poured into the batch freezer and then gud mixture comprising plain rabri and gud are added to the ice cream-making machine. This mixture is churned in the ice cream-making machine for about 2 minutes. Post this, Roasted peanuts, Roasted til, Roasted Kaju, Sugar and Cardamon powder mixture are added to the ice cream-making machine. The ice cream is allowed to churn for about 2 to 4 minutes till the ice cream temperature reaches at -4 to -6 degree Celsius."

'Tilgul ghya aani god god bola’, got a whole new meaning this festive season. Would you try this ice cream soon, let us know? And in case you are still looking for a delicious tilgul laddoo recipe, then look no further, here is a perfect recipe that will liven up your celebrations.  

Here’s wishing you all a very happy Makar Sankranti.