Amid the rising terror and tension on the Indian Pakistan border, the Indian states have been doing their part to boycott anything Pakistani. Ever since the Pehalgam attack and the Operation Sindoor, Pakistani dramas, movies, celebrities, etc, were banned in the Indian subcontinent. A sweet shop in Jaipur, called Tyohaar Sweets, took a step further in the same direction.
As per reports, the owners have changed the word ‘Pak’ from every mithai and renamed it to ‘Shree’. Changing the tag of the sweets in the counter, the owners are now calling Mysore Pak as Mysore Shree. Similarly, they have renamed Moti Pak and Gond Pak to Moti Shree and Gond Shree.
Reportedly, the owner of the sweet shop, Anjali Jain, said that since the word ‘Pak’ reminds them of Pakistan, they have changed the names to instigate a feeling of patriotism amongst the citizens of India. She further added that they added the word ‘Shree’ to reflect that Indians take pride in their culture.
While the intent of renaming the sweets came from a good place, the social media stands divided. However, since the literal meaning of ‘Pak’ is sugar syrup in Kannada and the word ‘paak’ means pure or cooked, there was absolutely nothing to do with geopolitics. As for Mysore Pak, it is a traditional sweet from Karnataka made with ghee, gram flour (besan), sugar, and condensed milk.
Quickly picking up on the rebranding, there was online buzz on social media handles like Twitter (X), Reddit, Instagram, and more. While some of the comments support the cause, a large share of users call it unnecessary and unmindful.
“The word 'pak' is likely derived from the Kannada word 'paka,' which means a sweet or sugary concoction, and it was first created in the Mysore Palace kitchens during the reign of Krishnaraja Wodeyar,” an X user commented.
A Reddit comment read, “The reason for this change among shopkeepers is 99% WhatsApp forwards. And, ladies and gentlemen, introducing Reason 34, why you shouldn't graduate from WhatsApp University.”