Why Brown Sugar Is Better Than White Sugar For Texture, Taste & Health

By Akshara

January 21, 2026

Brown sugar and white sugar both come from sugarcane, but they behave very differently in cooking and baking. Brown sugar retains molasses, either naturally or by being added back, which changes its moisture level, flavour, and how it interacts with heat. This affects everything from cookie texture to sauce consistency. While both remain sugars and should be used mindfully, brown sugar is often chosen when softness, depth, and colour matter in a dish. 

1. Better moisture retention in baking

Brown sugar keeps cakes and cookies softer because of its natural moisture.

2. Deeper flavour profile

It brings caramel-like notes that add warmth without extra flavouring.

3. Slightly slower sugar absorption

The molasses content results in a marginally lower glycaemic response.

4. Improved texture in desserts

Chewy cookies and moist cakes benefit from brown sugar.

5. Smoother performance in sauces

It dissolves easily into glazes and syrups.

6. Less refined than white sugar

Brown sugar undergoes fewer processing steps.