A pleasant ambience at a restaurant is not just defined by fancy interiors, expensive plate ware and shiny cutlery. It’s the mood of the place that is largely defined by the music that’s playing. We may have never given this a thought before but different types of music can actually alter our feelings about the same dish. 

When the music is too loud or slow  

Research has shown that if the dining outlet plays loud and fast hip-hop music, you tend to eat faster. This is because we unconsciously try to match with the tempo of the music. This in turn dictates are eating speed. On the other hand, slow music will automatically lower your eating speed and you may end up ordering more. Next time you visit a place with a loud music background, notice that you’ll be driven towards cheaper booze than when slow, jazz music is playing. (Don’t be surprised if you order the most expensive wine on the house).

When the pitch is high or low  

Since tempo and pitch are important components of any sound, each of them affects the way we eat. High-pitched sounds have found to be associated with sweetness and sourness whereas low-pitched sounds can make your food taste bitter.  

Sounds other than music can make a difference

Packaged food comes in distinct types of packets. What do you think is the motive behind it? The expectation theory comes into play. It suggests that crunchy wafers generally have packaging that’s noisy because it sets a certain expectation in our heads about the food that we are about to consume.  

Setting the mood according to the food  

A typical Indian music makes you crave luscious curries and spices whereas a slow Spanish song would lure you in the direction of tacos, quesadillas and enchiladas.  

So now you know what music to play when you are falling short of food at a dinner party!