Gen Z is the demographic born after the Millennials. Constituting around 40% of the consumer base in the year 2020, Gen Z has had a tremendous impact in every sphere of business. This demographic is a substantial force coming to shape up the food industry. In addition to their significant buying power, they influence about 600 billion dollars of family spending. It is believed that they have the potential to be the most influential consumer base the food industry has ever seen. 

Gen Z is popularly called the iGeneration. Just good food is not the catch for them. One visit to a restaurant means “Instagram-worthy” pictures for at least three posts. This has driven the restaurants to work for an aesthetic ambience along with delicious food with eye-catching plating styles. Along with the taste and look of the plate of food, they are also concerned about the quality of it. Reports have proved that more than half of this generation is concerned about whether the food is organic, clean, fresh and nutritionally beneficial.

 

Nearly 30% of this demographic rely on frozen and microwaveable foods. With less time in their hands for buying, cooking and eating, Gen Z has been significant in the growth of the e-commerce industry. With the significant shift towards health consciousness, Gen Z is likely to move towards a vegan/vegetarian diet. According to Blacksmith Applications, about 65% of the demographic is keen to have a “plant-forward” diet. This has forced brands and restaurants to include vegan options in their menus along with prioritizing a balanced plate of food. Social media platforms like Instagram and Snapchat have witnessed a tremendous increase in their engagement. This has led to the discovery of a new concept called ‘Cloud Kitchen’. Gen Z people use these platforms at least once a day and food brands have moved to these platforms and are gaining a good customer base. 

Health, social media and unheard-of- these are the factors that influence the food and drinking choices of Gen Z. The demographic is leading the food industry in a completely different way and for a good reason. The influence of Gen Z is quite evident and is believed to bring a revolution in the culinary world by the next decade.