Evolution Of Food Industry: How Millennials Have Been A Major Part Of It
Updated : January 20, 2022 05:01 IST
The evolution of the food industry in the past few decades is quite evident. The major part of this evolution is the changing habits and trends set up by the millennials. Here’s how.
Being the largest demographic, millennials have changed the way the world lives. From lifestyle to food, they have influenced nearly every sector and changed it to a great extent. However, the most evident change in the past decades has been that in the food industry. With the change in consumption habits of millennials, the food industry had tried to adapt to their demands, thus, undergoing an evolution. Here are four ways how millennials have changed the food industry.
• Health consciousness
With the knowledge of health at their fingertips, millennials have changed the way they live and eat. Frequent visits to health personnel, mental health therapists, gym and emergence of varied options of healthy foods are evident examples of this fact. With the growing health consciousness in millennials, the majority of them are seen to choose healthier consumption options like gluten-free, vegan and low-carb diets. To meet their demands and adapt to the changing dynamics, the food industry has introduced diverse options for its consumers. From zero-fat condiments to sugar-free cereal, the food industry has evolved drastically.
With lifestyle changes, millennials have also become aware consumers. Food brands are seen fostering healthy relationships with their consumers by providing them with all the information about what they are consuming and addressing their grievances. The demand for transparency has changed the packaging and marketing techniques in the food industry. Not only packaged food but even restaurants have their ingredients printed on their menus to provide adequate information to the consumers.
• Inclination towards sustainable living
The emergence of locally-produced, organic foods, paper bags for edible items and reusable cutlery is a result of the inclination of the majority of the population i.e. millennials towards a sustainable way of life. With the world paving its path to a climate emergency, the millennials have taken the responsibility to make this world a better place by adopting a sustainable way of living.
• Change in the way of getting food
While most of the millennial population prefers eating out due to more disposable income per household, some millennials prefer cooking their meals. But do they still go to the grocer's to buy their necessities? Well, we have to think about that. The grocery store model is witnessing a decline in consumer base with the emergence of online grocery websites or meal delivery kits. These choices have forced grocery stores to modify their traditional way of serving the consumers and move towards a digital way of service.
The consumption, purchasing and ideological differences exist in every generation and millennials are no different. However, with the right choices and positive change, the effect of the revolution brought by the millennials seems to last longer than any other generation. With sustainable lifestyles, millennials are on the way to transform the world for the good.